Etiquette like part of culture

American magazine for Russian-American women, “Gorozhanka”, has turned 16 – a significant milestone for any glossy magazine. For us, the readers, it's easy to respect that longevity. But publisher Yana Sanakina sees things differently. The magazine's age doesn't matter as much as the passion she has poured into it – her soul, energy, money, and time. Today, "Gorozhanka" is a brand, a symbol representing the strength, beauty, confidence, and proactive spirit of the modern woman. This successful brand is now branching out into new projects.

I asked Yana Sanakina to tell us more about one of these projects, and she shared the story behind her latest creation: the opening of a school that's already received huge support. We're talking about Gorozhanka's Etiquette classes.

Yana, how did you come up with this idea? You're a successful businesswoman and public figure – that takes a lot of time! Why take on a project like "The School of Music and Etiquette"?



This idea isn't far from what I already do. The magazine, and now the online portal, are ways I share useful knowledge and experience with other women. It's a form of education in the broadest sense. As for working with children… well, early in my career, I taught piano and accordion back in Soviet Novosibirsk. I still cherish the proud moments when my students succeeded on stage. I've always wanted to return to the world of aesthetic and musical education, though I wasn't sure how. But desires have a way of becoming reality, don't they? And one day, this desire transformed into a real, achievable idea.

After living in America for almost 17 years and raising two adult daughters, I realized what's missing for many modern young people, sometimes even as they transition into adulthood. Schools, colleges, and universities don't offer this kind of knowledge. That's how the "School of Etiquette" was born.*

I must say, this idea has received incredible support from immigrant women, my colleagues, partners, and friends – from 'star' women in public positions to everyday employees and even housewives.

How will the classes work? Was it always intended as a summer school?


*I understand the immigrant life, and I know firsthand how hard it is for immigrant mothers. We're learning English, adapting to a very different culture... all while juggling careers. Yet, we're still mothers! Our children need the basics of presenting themselves in society, in business, and dressing stylishly according to business etiquette. It's the experience we women gain through hard work and mistakes – our "business card" to the world. Why not shield our children from some of those mistakes and disappointments? Kids don't always listen to their parents, especially on style and etiquette. So, it's logical they could get that knowledge from me, a specialist and teacher.

Our school helps kids learn conversation, form arguments, and build self-esteem. It's about taste, confidence, respecting elders, and forming healthy relationships. We teach how to start a conversation or dress appropriately for different events. Importantly, it's also about preserving and expanding their native cultural knowledge.

At what age do you recommend starting?


Good question! The sooner the better. We have three age groups: 6-10, 11-14, and 15-18. Each group has different needs. Younger children prioritize school etiquette, respecting elders and friends. Older kids need individual style (without blindly following trends), personal hygiene, healthy relationships, and understanding friendship and love. All groups learn social behavior and the basics of etiquette, tailored to their ages, through courses and role-playing games. We create a welcoming space where kids can discover new things and reach their potential. This school gives them a strong foundation to build their future on.

I believe this will not only boost young people's self-esteem but also help with college admissions down the line.

Where will these classes happen? And, since you're the coordinator, who will work directly with the children?


For now, I plan to personally teach the etiquette classes! I'm not ready to share my dream and the joy of working with kids just yet!
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